Trajektory — Sponsorship analytics for sports brands, teams and leagues

Trajektory is a Chicago-based sports sponsorship analytics platform that consolidates fragmented measurement data into a single intelligence system used by brands, agencies, teams, and leagues. The company supports organizations representing more than $180B in annual sponsorship value and counts more than two-thirds of the NHL among its clients. Founded in 2019, it focuses on currency-grade valuations and reporting to help rights-holders and sponsors quantify the impact of their deals.