Sent raises a $9.7M Other round

Sent is the infrastructure layer powering cost-optimized, intelligent delivery for business messaging across SMS, WhatsApp, iMessage, RCS, and more. Founded in 2024 and headquartered in New York City, Sent replaces the tangle of single-channel integrations with one unified API and a real-time smart-routing engine that maximizes deliverability, ensures compliance, and lowers costs. Companies of any size can use Sent to send everything from login codes and two-factor authentication prompts to appointment reminders and order confirmations—without worrying about channel-specific logic or backend plumbing.