Services
How AI decides who to recommend.
When someone asks ChatGPT "best Italian restaurant downtown" or tells Perplexity "I need a reliable mechanic near me," the AI doesn't guess. It synthesizes signals from across the web—and reputation data is the strongest signal of all.
AI systems treat reviews as truth. A 4.6 rating across 500 Google reviews isn't just social proof to these models—it's evidence. Review volume, recency, sentiment, and consistency across platforms (Trustpilot, Google, Facebook, industry directories) all feed into whether an AI will cite your business or your competitor's.
This is fundamentally different from how Google Search worked. Search ranked pages. AI systems rank trust. And trust, to an AI, looks like:
- Consistent NAP (name, address, phone) data across the web
- High review velocity with recent, positive sentiment
- Structured data that machines can parse without ambiguity
- Authoritative mentions and citations from trusted sources
- Entity recognition—the AI knowing your business is a business
The businesses showing up in AI answers aren't necessarily the ones with the best SEO. They're the ones with the cleanest, most trustworthy data footprint.
This matters now because behavior is shifting fast. AI search usage grew over 500% in early 2025. Perplexity processes 780 million queries monthly. Google's AI Overviews now appear above traditional results. Your customers are asking AI where to go—and if your reputation infrastructure isn't built for this, you're not in the conversation.
What I do
Generative Engine Optimization for consumer brands.
I help multi-location retail businesses become the answer when customers ask AI for recommendations. This means building the complete infrastructure that makes your brand citable: reputation systems that generate reviews at scale, local search presence across Google Business, Apple Maps, and the directories that feed AI knowledge graphs, and structured data that machines can parse and trust.
Traditional SEO got you ranked. GEO gets you recommended.
Who this is for
Retail businesses with more than one physical location. Franchises. Multi-shop family businesses. Regional chains. Companies where foot traffic matters and local reputation compounds.
If you have 2 shops or 200, the infrastructure is similar. The scale is different.
Track record
I've helped consumer retail companies build their digital presence and reputation systems:
Parfois — Fashion accessories. 1,100+ stores across 70 countries. 1.4M monthly organic visitors. 2M Instagram followers.
Feira dos Tecidos — Textile retail. 18 stores. 4.4/5 Trustpilot. 40-year legacy brand.
Fisacar — Automotive dealer. 4 locations. 4.6/5 review rating. 10,000+ customers served.
epic.travel — Boutique luxury travel. 4.8/5 Trustpilot. BBC documentary partner. 20 years in operation.
Why me
I've spent 10+ years creating, growing, and advising consumer companies. Not as an agency. As a founder and operator who understands that digital presence is just one piece of building something that lasts.
This isn't about gaming algorithms. It's about building the kind of reputation infrastructure that makes your business discoverable—today by search engines, tomorrow by whatever replaces them.
Get in touch
If you run a multi-location retail business and want to understand how AI is changing customer discovery, let's talk. No pitch decks, no sales calls—just a conversation about where your business stands and what it would take to get ahead.